Anokhi USA is a global lifestyle brand celebrating the centuries-old tradition of hand-block printing from Jaipur, India. Since 2018, I have served as Senior Designer and Marketing Manager. My work spans the full range of the brand's visual communications, from seasonal print catalogs and product lookbooks to weekly Mailchimp campaigns, social media content, and digital advertising. I built and continue to manage Anokhi's social media presence across platforms, developing a consistent visual language that connects the brand's rich artisan heritage with a contemporary audience. Every touchpoint, from an email subject line to a catalog spread, is designed to tell a coherent story and move a customer closer to the brand.